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Businesses in Michigan must comply with a variety of laws and regulations when conducting marketing activities. These laws are designed to protect consumers from unfair and deceptive practices and to ensure that advertisements are truthful and not misleading.

Here are some of the key applicable laws for marketing activities in Michigan:

The Michigan Consumer Protection Act (MCPA) prohibits unfair and deceptive trade practices. This includes practices such as making false or misleading statements about a product or service, using bait-and-switch tactics, and engaging in unfair billing or collection practices.

The Michigan False Advertising Act prohibits false or misleading advertising. This includes advertising that is false in any material respect, that misrepresents the product or service being offered, or that is likely to deceive consumers.

The Michigan Telephone Solicitation Act regulates the use of telephone solicitations. This includes requirements for caller identification, limitations on the time of day when solicitations can be made, and prohibitions on certain types of calls, such as unsolicited calls to mobile phones.

The Michigan Door-to-Door Sales Act regulates door-to-door sales. This includes requirements for disclosure of information to consumers, a right of rescission for consumers, and prohibitions on certain practices, such as high-pressure sales tactics.

The Michigan Prize Promotion Act regulates prize promotions. This includes requirements for clear and conspicuous disclosure of the rules and conditions of the promotion, a prohibition on misleading or deceptive statements, and a requirement that prizes be awarded as advertised.

In addition to these state laws, businesses in Michigan must also comply with applicable federal laws and regulations. These include laws such as the Truth in Advertising Act, the Fair Credit Reporting Act, and the Telemarketing Sales Rule.

Businesses that violate marketing laws may face a variety of penalties, including fines, damages, and injunctive relief. In some cases, businesses may also be prosecuted for criminal offenses.

It is important for businesses to be aware of the applicable laws and regulations governing marketing activities in Michigan. Failure to comply with these laws can result in serious legal consequences.

Here are some resources that businesses can consult to learn more about applicable marketing laws in Michigan:

Michigan Department of Attorney General: https://www.michigan.gov/ag
Michigan Department of Licensing and Regulatory Affairs: https://www.michigan.gov/lara
Federal Trade Commission: https://www.ftc.gov/”